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First Direct Holiday Insurance Review
First Direct holiday insurance is a financial product primarily available to existing customers of the bank. While First Direct is widely known for its customer service in the banking sector, its travel insurance is underwritten by Aviva Insurance Limited. This policy provides essential cover for medical emergencies, trip cancellations, and lost luggage for UK residents. This review explores the policy features, eligibility requirements, and how the cover compares to other specialist travel insurance providers in the UK market.
Independent guide. Holiday Insured isn't affiliated with this provider and doesn't publish star ratings.



Key facts
- Underwriter
- Aviva Insurance Limited
- Medical Cover Limit
- Up to £10 million per person
- Cancellation Limit
- Typically up to £5,000 per person
- Typical cost range
- £15-£85 per person for a 1-week trip (2026 estimate)
- Eligibility
- UK residents only, usually existing bank customers

TL;DR
First Direct holiday insurance, underwritten by Aviva, offers reliable cover for bank customers. It provides strong medical and cancellation limits but requires full disclosure of health conditions. It is ideal for those seeking integrated banking and insurance, provided they check that the standard exclusions and destination limits fit their specific travel plans.
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Why First Direct travel cover matters
Choosing a travel insurance provider linked to your bank can simplify financial management, but it is vital to ensure the policy meets your specific needs. First Direct holiday insurance is designed for ease of use, often offering a straightforward application process for those who already hold a 1st Account. Because the policy is underwritten by Aviva, one of the UK's largest insurers, policyholders benefit from a robust claims infrastructure and 24-hour emergency assistance. This type of cover is particularly relevant for travellers who prefer the security of a household name and integrated financial services.
- Integration with existing First Direct banking services
- Underwritten by Aviva Insurance Limited for peace of mind
- Access to a 24/7 medical emergency helpline from anywhere
- Single trip and annual multi-trip options available
- Cover for various age groups, subject to medical screening
What is covered by the policy
The core of First Direct holiday insurance involves protection against the most common financial risks associated with overseas travel. This includes significant limits for emergency medical expenses, which is the most critical component of any travel policy. It also provides financial protection if you have to cancel or cut short your trip due to unforeseen circumstances such as illness or redundancy. Policyholders can generally expect cover for personal belongings, delayed departures, and personal liability, ensuring a broad safety net for standard holiday activities.
- Emergency medical and repatriation expenses up to £10 million
- Cancellation or curtailment cover for disrupted plans
- Protection for lost, stolen, or damaged personal baggage
- Cover for missed departures due to public transport failure
- Personal liability insurance for accidental damage to third parties
- Legal expenses for pursuing compensation after an accident
Common exclusions and what is not covered
Like all UK insurance products, First Direct policies contain specific exclusions that travellers must understand before departure. Most notably, any claim resulting from an undeclared pre-existing medical condition will likely be rejected. Additionally, standard policies often exclude high-risk activities or winter sports unless an additional premium is paid. It is also important to note that claims arising from being under the influence of alcohol or drugs, or travelling against the advice of the Foreign, Commonwealth and Development Office (FCDO), are standard exclusions across the industry.
- Pre-existing medical conditions not disclosed during screening
- Travel to destinations where the FCDO advises against all travel
- High-risk sports and activities without a specific add-on
- Claims related to excessive alcohol consumption or substance abuse
- Working abroad in certain manual labour roles
- Losses where reasonable care was not taken to protect property
Typical costs and pricing factors
The cost of First Direct holiday insurance varies based on several individual factors. For a typical one-week trip to Europe in 2026, a healthy traveller in their 30s might expect to pay between £15 and £35. However, prices increase significantly for travel to the USA or Caribbean due to the high cost of healthcare in those regions. Your age, the duration of your trip, and any optional extras like cruise cover or increased baggage limits will also influence the final premium. Comparing the annual multi-trip cost against single trip quotes is recommended if you plan to travel more than twice a year.
Managing pre-existing conditions and destinations
When applying for First Direct holiday insurance, you must complete a medical screening process. This involves answering questions about your health history honestly to ensure your policy is valid. If First Direct cannot cover a complex condition, you may need to consult the MoneyHelper directory for specialist providers. Regarding destinations, ensure your policy matches your itinerary; for example, a 'Europe' policy will not cover a trip to Turkey or Egypt if the insurer classifies them as 'Worldwide'. Always check the geographical definitions in your policy booklet.
How to make a claim and provide evidence
If you need to make a claim on your First Direct policy, you must contact the Aviva claims team as soon as possible. For medical emergencies, you should call the 24-hour assistance line before committing to expensive private treatment, except in life-threatening situations. You will need to provide documentary evidence to support your claim, such as police reports for stolen items or medical certificates for cancellations. Keeping digital copies of your receipts and booking confirmations can significantly speed up the assessment process by the claims handler.
The role of GHIC and FCDO advice
UK travellers to Europe should always carry a Global Health Insurance Card (GHIC) alongside their First Direct holiday insurance. While the GHIC provides access to state-provided healthcare at the same cost as locals, it is not a substitute for insurance as it does not cover repatriation or private care. Furthermore, your insurance validity is often tied to FCDO travel advice. If you travel to a country where the FCDO has advised against travel, your policy may be void. Regularly checking the gov.uk website for updates on your destination is a vital part of trip planning.
Practical checklist for First Direct policyholders
Before you head to the airport, ensure you have completed these final steps to verify your cover is active and appropriate. Reviewing your policy documents ensures there are no surprises regarding excesses or limits if you need to claim. It is also helpful to save the emergency contact numbers in your phone and share your policy details with a family member back in the UK. A quick check of your destination's entry requirements and health advice can prevent many common travel issues before they even begin.
Policy checklist
- Medical cover limit at least £2 million (£5m+ for long-haul)
- Cancellation limit covers the full cost of your trip
- Excess you'd be willing to pay per claim
- Activity list includes everything you've planned
- Age limits and medical screening completed
- Cruise / winter sports / golf extras if needed
Insurance disclaimer: This page is general guidance, not regulated financial advice. Cover, limits, excesses and exclusions vary by insurer and policy. Always read the policy wording.
Affiliate disclosure: Holiday Insured may earn a commission when you click through to a provider and buy a policy. This does not affect what you pay or which policies we describe. Read our full affiliate disclosure.
Related guides
Frequently asked questions
Plain English answers to common holiday insurance questions.

Sources and further reading
Sources are independent UK authorities. Holiday Insured is not affiliated with any of the bodies listed. Read our editorial policy.
Written by
Holiday Insured Editorial Team
Reviewed by
Josh T.
Last updated
12 June 2026
Read our editorial policy. This content is general guidance and not regulated financial or medical advice.
This page is a neutral, independent guide - not an official page from the provider. We don't claim a partnership unless explicitly stated. Always check the provider's own website for the most up-to-date policy details.